Hi, my name is Tosha…and I’m an appaholic. My journey to sobriety has been a long one. I hit rock bottom in 2018. My accountant staged an intervention, after noticing my excessive subscriptions. It is my hope that by sharing my story with you–and my screenshots–you won’t share the same terrible fate as me. Because friends don’t let friends use bad apps.
My Must-Have Apps
#1 Lightroom
I cut my teeth in marketing working for a serial entrepreneur named Cherami Thomas. She is one of my oldest and most loyal clients. To say she is anal about her photos is an understatement. I hated it at the time but the experience I gained editing her photos is invaluable. I could not have made it through without Lightroom! This app is non-negotiable. I have the desktop and mobile versions. But I’ll be honest here. I do 99% of my editing on my iPhone. So you don’t need the fancy desktop version.
If you are trying to put your best face forward with your business, having good photos is a must. Every photo that I take gets edited. Period. I use Light and Airy Photography’s presets both personally and professionally. They make my photos look professional without being overdone. I snatch up every set they put out. You can find them, here. You need it. Trust me.
Canva
Words cannot express how much I love Canva. Literally couldn’t live without it. You can do everything from basic photo edits to scheduling social media. But the main thing I use Canva for is making my social media posts. You can upload your logos, fonts, and photos and create posts easily. Canva’s graphic design platform provides users with a simple and intuitive way to create professional-looking designs. It offers an almost infinite amount of templates, elements, and tools for designing logos, social media posts, presentations, and a wide range of other visual content. You’re only limited by your imagination. An added bonus is your entire team can use it to collaborate and create cohesive branding. BONUS: it’s inexpensive. You can get Canva Pro for $12.99 a month. Adobe Creative Cloud is $50.00 a month. Unless you’re an advanced user, Canva is probably your best bet.
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